Time to lighten things up. Here’s a bit of history about Audi, as well as the significance of their four-ringed logo.
Audi is known for luxurious cars, and they have a longstanding reputation to go with their cars. Audi was founded by August Horch, who first started working in engine construction at Carl Benz in Mannheim, and later worked his way up to head of motor vehicle construction. In 1899 Horch decided to branch off and establish his own company, A. Horch & Cie. It wasn’t until 1901 that Horch put his first car on the road. Believe it or not this first car had only 4-5 hp!
The company grew, and eventually Horch had to build a bigger factory. He decided to create a share-issuing company called A. Horch & Cie. Motorwagen-Werke AG. However, in 1909 Horch ended up leaving the company due to issues with his business partners. He also lost the battle to keep the name of his company. Therefore, when Horch started a new company, a new name had to be chosen. The name of this new company was Audi, which means “Hark!” in Latin. Then in 1910, the first cars appeared bearing the name “Audi”.
The Audi emblem came about as a union of four previously independent automobile manufacturers: Audi, DKW, Horch and Wanderer. Imagine that! The irony of Audi and Horch eventually coming back together to form a union with the other two companies! DKW and Wanderer were both started about the same time as Horch. This foursome called themselves the “Auto Union AG”. Each circle in the emblem represents each of the four brands and that emblem was used solely on Auto Union racing cars.
Eventually Audi stood on its own two feet and came to the U.S. through the help of Volkswagen, the company that bought the Auto Union and the factory in Ingolstadt in 1964. From then on Audi was established as a top of the line auto maker
Today Audi is still driven by passion and a love for manufacturing cars. However, like all companies, it has had some ups and downs, but that hasn’t stopped them from competing with other top-tier luxury auto makers around the world. The Great Recession has done its damage to all auto manufacturers, but as long as consumers have taste for luxury and quality it’s safe to say that Audi will stick around.
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